How to Build Your Brand on Social Media
by Elizabeth Cutten
Building your brand isn’t going to happen overnight. When you look at large, mammoth companies such as McDonald’s, Starbucks and more, you will realize that they started decades ago to get where they are today. You’re going to find that with a lot of persistence, and patience, anything is going to be possible in the advertising world.
Now, if you want to build your brand online via social media outlets such as Twitter and Facebook, I wanted to give you some tips that I have used with many various companies that I have consulted with in my local area.
Let know people what your company is about - When someone lands on a social media profile, let them know what you’re all about. While Twitter is rather limited on the front page, Facebook is a great platform to allow people to know what you’re about when they l and on your customized landing page.
Show the stats – Let potential customers know what you’re about. You’re going to want to let them know what your expertise is, as well as how you can help them. If you can, show some testimonials, or even some case studies.
Connect with them – People aren’t going to purchase from someone that they aren’t comfortable with. With this being said, include a bio of the CEO, as well as make them feel as if they can connect with you. If you’re hiding behind a computer screen, and they have no idea what / who you are, they are just going to move onto another company.
Keep the site fresh – People want to come to a Facebook and Twitter that is constantly updated. What you’re going to want to do is make sure that you make the effort to keep people posted on a daily, if not weekly basis. Not only will this keep your company fresh in their head, but it will keep them up to date on your company’s news and events.
Interact – With Facebook and Twitter, it’s called “social” media for a reason. People come here to look into other’s social activities such as pictures, and more. What you’re going to want to do is make sure that you engage conversation. By doing this, you’re going to get people to communicate back with you.
Building your brand is going to take time. Make sure that invest time to create a unique landing page that people will truly enjoy. You’re going to find that if you create something people will want to like, word of mouth will follow. After time, let’s hope that your brand can be built up to what you envision.
This was a guest post written by Elizabeth Cutten. You’re going to be able to find more of her work at http://www.findbizcards.com, a business credit card comparison portal, as well as a blog filled with tips, tricks and so much more.