3 Best Practice Tips for Blog Promotion
By Isaac Bullen
Getting your blog read and discussed is one of the joys of producing, editing and publishing content on the Internet. There are hundreds of ways you can extend the visibility of your content, thus getting it read by a much wider audience on the Internet. Let me introduce you to some of the most popular methods I use to promote my blogs and content on a regular basis:
- Product quality content
Blog content should always be unique, interesting and useful. This being said it is not always possible to create interesting and useful content, if yours is not unique though – well then you didn’t write it! Simply republishing content from Ezine Articles and other article directories will not get your readers interacting as well as if you published your own content.
Content length is also important when posting blogs – if you guest post on another bloggers site they often have certain bench marks to be met. For me 450 words would be the bear minimum length of an article, any shorter and it is difficult to cover a topic well, ideally I would like to read content in the region of 500 – 650 words.
If you’re not in the market of producing your own blog content, ensure that whoever writes for your blog does so to a good standard.
The reason I mention about producing good content is that it will encourage visitors to read your article, it has more potential to be shared through social media and will be linked to by other bloggers and websites around the Internet.
- Share through social
When you sign up for social accounts such as Twitter, Digg and Facebook you have the opportunity to share your content with others who follow you or your content. Blogging will attract readers interested in the field you write about, before long you will have a host of fans / followers with whom you can share new content, promote products and much more.
In many ways it is much better than using mailing lists, consider that social media shares the information you post with the follower, with bookmarking your content is within a sub category visible by all users, both social setups mean your content does not get marked as read (or spam, unless it is spam!) and the more popular your content is with each network the more prevalently it will be displayed in sites like Facebook.com amongst fans and Digg.com amongst website visitors. The more websites you can submit to the better – each website has its own crowd and therefore the potential to attract yet more visitors.
- Online niches
Locates websites which are within your topics niche, once you have been blogging a while you tend to build up a network of contacts – webmasters and prominent bloggers who you can build relationships with. Relationships gained here can have significant benefits in terms of links between your blogs, commenting on one another’s content and referencing of content. Not all operators in your niche are competitors, remember the Internet is a big old place and you could learn a lot from someone else’s prospective.
I realise that some of the processes I have mentioned are probably time consuming – to begin with it will be. After time things settle down and your readers increase. The more effort you put in the more you get back and spreading your content socially is an integral part of blogging.
About the Author
Isaac Bullen writes on behalf of Fluid Branding, producers of high quality Promotional Products. Trust Fluid Branding to supply all of your Promotional items including quality promotional sports bags.